I build the whole marketing machine for a business.
The website, the search that gets it found, the systems that catch the enquiries, and where it’s needed, the compliance that keeps it all legal. I do it on my own, from Bristol, and that’s deliberate. The parts fit together because the same person built all of them.
What you can hire me for
Websites built to be found
Rebuilds and migrations, built fast, built to turn up in search, and built so the old addresses still work.
Search
Getting found for the searches that lead to work, and being honest about which ones don’t.
Data, CRM and automation
The plumbing between the website and the people who deal with the enquiry, built so failures show up.
Marketing in regulated sectors
For claims, legal and financial firms, where every page is a financial promotion and the marketing has to be built round the rules.
Most businesses have these split across three suppliers who’ve never met. Here’s what it looks like when one person does all of it.
Work I can show you
The Claims Bible rebuild
A 690 page regulated site moved off WordPress onto a custom build that audits itself before every deploy. Clicks up 26% in the week after, and the site overtook MoneySavingExpert on the keywords I track.
Express Encapsulation
Five years running everything digital for a Bristol trade laminator, from the brand to the router. The shop I’d built them to sell film was turned over to PPE in April 2020 and did £167,561 the next month, which kept the business alive through lockdown.
Armed Forces Claims
A claims system for a firm of solicitors that carries a person from first enquiry through consent and signature into the firm’s own case system, so the firm gets a case rather than a phone number.
All the work, including the data migration and the compliance register.
What people say
“Gavin’s been working with us for several years now, covering the big three: website, marketing, and systems. He is hands on, quick to respond, organised, efficient and never needs a nudge.”
Deepak Wadhwani ACADirector, Forces Compare Limited, the company behind Claims Bible, which I co-founded
“Gavin managed our website rebuild, SEO, and IT systems, which made a real difference. He communicated clearly, delivered on his promises, and dealt with any issues quickly and professionally.”
Chloë McGuireExpress Encapsulation and Lamination
“Gavin built our website from scratch and honestly, it just worked. He kept things simple, the design looks great, and it does exactly what we need.”
Dan BondCrossFit Fort-Ashton
Who I work with
If you run an established business and the website, the marketing and the systems have all grown up separately and don’t talk to each other, that’s the job I’m built for. It’s usually not one problem, it’s a site that doesn’t say what you do, plus a quote process that lives in someone’s head, plus a CRM nobody uses, and none of those is big enough on its own to hire someone for, although together they are.
If you’re a law firm, a claims business or a financial firm, and you need marketing done by someone who understands the rules you’re working under, that’s the other job. I co-founded and run the marketing for an FCA-authorised claims business, and I keep its compliance register, so I’ve had to learn the rules properly rather than learn to nod at them.
I’ve been doing some version of this for twenty-five years, starting in agencies on national campaigns with budgets to a million pounds, and I’ve done the last eight on my own. The whole story’s here.
Tell me what’s not working.
I’ll tell you whether I can help and roughly what it would involve. There’s no pricing gate and no discovery call script.